SMS Terms & Conditions

Effective September 29, 2026. Last updated September 29, 2026.

These terms govern text message (SMS/MMS) programs operated by Penland LLC ("Penland," "we," "us," or "our"), a Virginia limited liability company, including messages sent under its Match Lineup trade name. By opting in to a Penland text message program, you agree to these terms.

1. Programs we operate

These are conversational and transactional programs. We do not send marketing or promotional text messages, and we do not text anyone who has not opted in.

2. How you opt in

You will receive text messages from a Penland program only if you affirmatively consent in one of these ways:

• In the application. Checking the SMS consent checkbox in Match Lineup when you join a roster or edit your notification settings. The box is unchecked by default and appears separately from any other agreement.
• On a web form. Checking an unchecked SMS consent box on a Penland web form that displays the program name, message frequency, rate disclosure, and opt-out instructions, together with links to these terms and our Privacy Policy.
• By text. Texting a published keyword to our program number.

The consent language you agree to reads:

Consent is never a condition of purchase and is never required to use any Penland service, to lease a property, to receive bookkeeping services, or to participate on a team. We never obtain consent from a third-party list, a lead vendor, or another company, and we never share the consent you give us with any other program or brand.

3. Message frequency

Message frequency varies. For Match Lineup Team Notifications, participants typically receive between 2 and 10 messages per month, depending on their team's season and how often their coach posts. For Penland Service Notifications, messages are sent only as service events occur.

4. Cost

Message and data rates may apply. Penland does not charge you for text messages, but your mobile carrier may charge you for sending or receiving them under your plan. Contact your carrier for details.

5. How to opt out — STOP

You can cancel at any time. Reply STOP to any message from the program. You may also text END, CANCEL, UNSUBSCRIBE, or QUIT.

After you send one of these, we will send a single confirmation message and then stop:

You may also turn notifications off in your Match Lineup settings or email support@penlandllc.com. To rejoin later, text START to the program number or re-enable notifications in your settings.

6. How to get help — HELP

Reply HELP to any message, or INFO. We will respond with:

You can also reach a person at support@penlandllc.com or (804) 464-7418, Monday through Friday, 9:00 a.m. to 5:00 p.m. Eastern.

7. Carriers and delivery

Supported carriers include AT&T, T-Mobile, Verizon Wireless, Sprint, Boost, U.S. Cellular, MetroPCS, Virgin Mobile, Cricket, and others.

Carriers are not liable for delayed or undelivered messages. Message delivery depends on your carrier's network and on factors outside our control, and we cannot guarantee that every message will be delivered or delivered on time. Do not rely on SMS as the only channel for time-critical information; lineups and schedules are always available in the Match Lineup application itself.

8. Eligibility

You must be at least 18 years old and the account holder of, or have the account holder's permission to use, the mobile number you provide. Where a Match Lineup participant is a minor, the parent or legal guardian must provide the mobile number and give consent on the minor's behalf.

9. Changing or transferring your number

If you change your mobile number or give up a number that is enrolled, update your Match Lineup settings or notify us at support@penlandllc.com promptly. You agree to indemnify Penland for messages we send to a number you enrolled after you stop controlling it, to the extent you did not tell us.

10. Privacy

Your mobile number and your consent are handled under our Privacy Policy. Specifically: no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service or message delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

11. Changes to these terms

We may update these terms. Material changes to a program will be disclosed before they take effect, and continuing to receive messages after that constitutes acceptance. The "Last updated" date above always reflects the current version.

12. Contact